More than 70% of business phone calls in the US are placed on
hold for an average of 45 to 60 seconds each (Source: AT&T study).
callers in the United States who are holding the line in silence hang up within 60 seconds (Source:
hearing music will stay on the line 30 seconds longer than callers experiencing silence, and
callers hearing information while on hold will stay on the line for up to 3 minutes longer.
(Source: North American Telecom Study).
One in five respondents made a purchase or decision based on information they heard on hold
(Source: Telemarketing magazine survey).