Did You
Know...
More than 70% of business phone calls in the US are placed on
hold for an average of 45 to 60 seconds each (Source: AT&T study).
70% of
callers in the United States who are holding the line in silence hang up within 60 seconds (Source:
CNN survey).
Callers
hearing music will stay on the line 30 seconds longer than callers experiencing silence, and
callers hearing information while on hold will stay on the line for up to 3 minutes longer.
(Source: North American Telecom Study).
One in five respondents made a purchase or decision based on information they heard on hold
(Source: Telemarketing magazine survey).
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